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Cambridge Analytica – The Alternative View’ by ThoughtRiver

The recent furore over the activities of Cambridge Analytica focuses on issues of consent and the ethics of data profiling. But for corporations preparing for the coming into force of the General Data Protection Regulation (GDPR) in May this year there is a potentially more lethal danger lurking in the story, one that comes from simply not understanding and tracking data flows, writes Tim Pullan, Founder and CEO of legal AI company, ThoughtRiver.

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